The new identity carries forward the compass mark that has represented Finparc since 1986, refined for a company now serving customers across Italy, Turkey, and Brazil.

The website brings the company's five product lines, five served sectors, and its laboratory work into a single, cohesive presentation for the first time.

The refreshed identity keeps the compass at its center — the mark most associated with Finparc since 1986 — while introducing a restrained typographic system built for both digital and print use, in Italian and English.

The new site organizes the company's full technical offering for the first time: five product lines, the sectors they serve, and the laboratory work behind them, presented in one place rather than split across data sheets and conversations.

Finparc's front office and technical team remain the first point of contact for customers old and new — the new site is designed to make that easier to find, not to replace it.